MOVEFAIRLY
Stockholm · Pre-launch · Q4 2026
Ride-hailing, returned to the people who drive it.
Platforms can take up to 25% of every fare — leaving as little as 6.5 SEK on a 226 SEK ride. VEYRA takes 10%, capped at 600 SEK a week, then 0% for the rest of the week. Simple math, fair by design.
The 226 SEK ride, split honestly
GROSS FARE: 226 SEK · WHERE EVERY KRONA GOES
Same ride, same city — an illustrative example, not a guarantee.
Part One · The Broken Math
A 226 SEK ride should never leave a driver with 6.5 SEK.
Driver interviews and real receipts show commissions of 18–29.6% hiding behind complicated interfaces. These are four daily struggles, in their own numbers.
6.5 SEK net.
A 25% commission on a 226 SEK ride leaves roughly 6.5 SEK once diesel, road tax and insurance are paid. That is not a business — it is a donation of time.
A fee to say no.
Platforms hide the gross fare behind tabs and charge a dispatch fee simply for declining a trip. Drivers get penalised for exercising judgement.
25% leaves no buffer.
Diesel, tax and insurance are fixed and high in Sweden. A quarter of every fare going to a platform means one repair away from an unprofitable month.
Short rides, worth less.
On a short city trip, a percentage-only model takes its cut before the driver has paid a krona of fuel. The heart of city driving stops paying for itself.
Part Two · The Business Model
One rule: 10%, capped. Everything else follows.
The model rests on a single promise drivers can trust and riders can feel. Here is how it works — and why it is sustainable with zero payroll.
Drivers pay 10% — never more than 600 SEK a week
The ledger deducts 10% of each gross fare and stops automatically at 600 SEK. For a full-timer that means driving fee-free from around trip 40 until the week resets.
Fares are designed to be lower — so demand grows
Lower fares mean more rides. More rides let drivers spread fixed costs over more trips — the volume that makes a low, capped fee sustainable.
The platform runs lean — zero payroll
Automated dispatch, self-serve F-skatt onboarding, and AI support with founder escalation. Planned operating cost: ≈12,800–14,800 SEK a month.
Trust is the moat
Gross fare on the main screen. A net-profit view with fuel and tax estimates. BankID verification is planned for both seats. No hidden tabs, no penalties.
Weekly fee to the platform
CUMULATIVE SEK PER WEEK · 45 TRIPS @ 150 SEK
Pre-register as a driver, rider, or business customer.
Transparent fares, visible fees, and planned BankID-based verification.
